What is Simplee's AI training?

A practical, hands-on training program that teaches marketing teams to use AI to do better work, faster. It is built around a 3-module foundation and applied to your real marketing.

In-house marketing teams of all kinds, including performance, content, SEO, lifecycle, creative, and leadership. No technical background is required.

Do we need technical skills?

No. The training meets your team where they are. Even the custom solutions module is designed so non-technical marketers can build real tools.

What tools do you cover?

Claude Chat, Claude Cowork, and Claude Code, along with ChatGPT and AI image and video tools, with a focus on how each one fits into marketing work.

Is the training onsite or remote?

We deliver onsite at your office anywhere in the world, and remote delivery is available on request. Most teams choose onsite for the energy and focus of training in the room together.

Can the curriculum be customized?

Yes. Most teams start with the 3-module foundation, then we tailor the content to your stack, channels, and objectives. Fully bespoke curriculums are available.

What will our team be able to do afterward?

Use AI confidently across daily marketing work, build reusable workflows for your channels, create custom AI-powered solutions, and keep adopting new capabilities on their own.

How much does it cost?

Pricing depends on scope and customization. Book a call and we will put together a quote.

AI Training for Marketing Teams | Onsite, Delivered Globally

Q: How long is the training?

The foundation is three days, often delivered one day per week so your team can apply each tool between sessions. Consecutive days and custom lengths are available.

Most teams have access to AI. Few know how to get real work out of it.

Your team has the tools. What they often lack is a practical, hands-on way to turn those tools into reliable marketing outcomes. Generic courses teach features. We teach your team to do the work: better ad creative, sharper campaigns, faster content, smarter analysis, and custom solutions built on your own data.

This is not a lecture series. It is applied training, built around the marketing your team runs every day.

How the training works

Onsite and hands-on.

We come to you and train your team in the room, working on your real marketing.

A standard 3-module foundation.

Delivered over three days, often one day per week so your team can apply each tool between sessions. Consecutive days are available.

Roughly 40 percent concepts, 60 percent hands-on.

Your team leaves having done the work, not just heard about it.

Delivered onsite at your office anywhere in the world. Remote delivery is available on request.

The 3 foundational modules

Every engagement is built on the same foundation. Each module is a full day, focused on one tool and a clear set of marketing applications.

MODULE 01

Focus: Claude Chat

Foundations and Claude Chat

Understand how AI actually works, learn the ecosystem, and turn Claude Chat into reliable marketing outcomes.

What we cover

How AI actually works. A practical mental model for getting reliable results, minus the hype.
The AI ecosystem. Claude Chat, Cowork, and Code, ChatGPT, and AI image and video tools, and where each one fits in a marketing workflow.
Talking to Claude Chat. Turning everyday questions and tasks into meaningful outcomes.
Prompting that gets results. Context, examples, structure, and iteration.
Marketing tasks from day one. Campaign briefs, audience and competitor research, data analysis, and first drafts.
Working accurately. Reviewing output, catching errors, and keeping quality high.

Hands-on (60 percent of the time)

Set up your AI workspace.
Run real marketing tasks in Claude Chat: a brief, a research summary, a draft.
Start a personal library of prompts for recurring work.

By the end

Your team uses AI confidently every day and knows which tool to reach for.

MODULE 02

Focus: Claude Cowork

Applied use cases and Claude Cowork

Move from chat to simple agentic workflows, built around the marketing use cases your team runs.

What we cover

What Cowork adds. Moving from chat to a workspace that runs multi-step work.
Simple agentic workflows. Giving Claude a goal and letting it work through the steps.
Ad creative with AI. Concepts, variations, and direction for image and video.
Paid ads. Copy, audience research, and campaign briefs.
Email and lifecycle. Segmentation logic and personalized copy at scale.
Content and SEO and GEO. Intent mapping, outlines, drafting, and schema.
Competitive and market research. Assembling a full competitive brief, start to finish.
Steering the output. Reviewing, correcting, and keeping everything on-brand.

Hands-on (60 percent of the time)

Build a competitive brief as a simple agent.
Stand up a workflow on one of your live campaigns.
Document workflows so the whole team can reuse them.

By the end

Your team has working, reusable workflows for the channels they run every day.

MODULE 03

Focus: Claude Code

Custom solutions and Claude Code

Build specific, AI-powered marketing solutions, and measure the ROI.

What we cover

What Claude Code unlocks. Building real, custom AI solutions without heavy engineering.
From use case to solution. Scoping a specific marketing problem worth solving.
Building with Claude Code. Standing up a working tool on your own data.
Connecting to your stack. Making it useful inside the real workflow, from analytics to reporting to content.
Automation patterns that work. Reporting, lead scoring, content drafting, and monitoring.
Guardrails and QA. Brand safety, accuracy, and human review.
ROI and the roadmap. Measuring impact and prioritizing what to build next.

Hands-on (60 percent of the time)

Build a specific AI-powered solution for your team.
Wire it to real data or a real task.
Plan the next solutions worth building.

By the end

Your team ships something real and has a roadmap to keep building in-house.

Book a call Request the curriculum

Start from the foundation. Customize from there.

The 3-module foundation is the right starting point for most teams. From there, we tailor the curriculum to your stack, your channels, and your objectives. Every session is applied to your real marketing.

Paid media intensive

Search, social, and creative, built around AI-assisted campaign work.

SEO, content, and GEO intensive

Visibility in Google and in AI answers, end to end.

Lifecycle and email intensive

Segmentation, personalization, and automated journeys.

Creative production

AI image and video for marketing, from concept to output.

Analytics and reporting automation

Turning manual reporting into AI-assisted workflows.

Marketing leadership track

For directors and leaders setting AI strategy and guardrails.

Tell us where your team is and where you want to take it, and we will build the curriculum around it.

What your team will learn

01Turn Claude Chat into reliable marketing outcomes.

02Navigate the AI ecosystem and pick the right tool for each job.

03Build simple agentic workflows for recurring marketing work.

04Create custom AI-powered marketing solutions.

05Apply AI across ad creative, paid, email, content, and SEO.

06Measure ROI and prioritize what to build next.

07Keep adopting new AI capabilities with confidence.

Applied to the work your team actually does

Every module is tied to real marketing applications. Across the program, your team works on:

Ad creative, image and video

Paid ads, search and social

Email and lifecycle

Content, SEO, and GEO

Landing pages

Competitive and market research

Analytics and reporting

Humans set the strategy. AI does the heavy lifting. Humans sign off.

We do not teach teams to hand everything to a model. We teach a way of working with three layers: people set the objectives and guardrails at the top, AI runs the analysis, drafting, and execution in the middle, and people review, approve, and handle exceptions at the bottom. Your team stays in control, and the AI multiplies what they can ship.

01 / Top layer

People set objectives and guardrails

02 / Middle layer

AI runs analysis, drafting, and execution

03 / Bottom layer

People review, approve, and handle exceptions

Built for in-house marketing teams

Performance and growth teams

Content and SEO teams

Lifecycle and email teams

Creative teams

Marketing leaders and directors

From a focused team of five to a full marketing department.

Taught by operators, not lecturers.

Simplee Digital has run high-scale performance marketing for 15 years. We do not just teach AI in marketing. We run it every day on our own brands, including Smarter Loans, Canada's leading loan comparison marketplace, and Tea For Guys, a direct-to-consumer brand. The systems and workflows we teach are the ones we use to operate real businesses.

15 years of performance marketing at scale.

An AI-native agency that builds and runs AI systems, not just slide decks.

Trainers who are practitioners, working in these tools daily.

Your trainer

Vlad Sherbatov

Co-Founder, Simplee Digital

Trained by an operator who runs AI in marketing every day.

Vlad Sherbatov is the Co-Founder of Simplee Digital and the lead instructor for this program. For 15 years he has built and run performance marketing systems for ambitious brands, and today he runs AI workflows daily across Simplee's own ventures, including Smarter Loans and Tea For Guys.

He trains in the room with your team, on your real marketing. Every concept is paired with a hands-on exercise on your stack, your channels, and your data, so your team leaves having done the work, not just heard about it.

Format

Onsite, hands-on

Region

Delivered globally

Style

Practitioner, not lecturer

Book a call with Vlad

Put AI to work in your marketing.

Most teams have access to AI. Few know how to get real work out of it.