Our Story

15 Years of Building
What Works.

We've spent over a decade and a half evolving with every wave of digital marketing - from early SEO and paid media, to launching our own ventures, to deploying AI-powered growth systems for ambitious brands across North America.

By the Numbers

14+

Years in Digital

$196M+

Sales Generated

73,747+

Leads Generated

Ventures Built

49+

Brands Served

Our Journey

Every milestone shaped the systems we deploy for clients today.

2011

The Beginning

Started in digital marketing - building SEO strategies and running paid media campaigns for local businesses across Canada.

2013

Scaling Up

Grew to managing multi-million dollar ad budgets across finance, real estate, and e-commerce verticals.

2016

Smarter Loans Launched

Built Smarter Loans from scratch - grew it to Canada's #1 financial comparison platform with 2M+ annual visitors.

2018

Fintech Expansion

Expanded into fintech with LoanIQ, facilitating over $100M in lending volume through intelligent lead distribution.

2020

The AI Pivot

Doubled down on content automation and AI systems during the pandemic - turning constraints into competitive advantages.

2022

AI Products Go Live

Built StaffAI and doiExist.ai as internal tools - they worked so well we launched them as standalone products.

2023

Signalz & Simplee Digital

Launched Signalz for PR at scale and formalized Simplee Digital as a full-service AI-powered growth partner.

2024

Tea For Guys

Launched Tea For Guys - an AI-native e-commerce brand achieving 312% revenue growth in its first year.

2025

National Scale

Serving ambitious brands across North America with AI-powered growth systems proven on our own portfolio first.

What We Believe

Build First, Advise Second

We test every strategy on our own brands before recommending it to clients. No theory - just battle-tested systems.

Adapt or Die

From early SEO to social media to AI automation - we've evolved with every shift in the digital landscape over 15 years.

Results Over Rhetoric

No decks. No fluff. Just systems that generate leads, revenue, and compounding growth for the brands we work with.

Meet the Founders

No junior account managers. You work directly with the people who've been building for 15 years.

Vlad Sherbatov

Co-Founder & CEO

Vlad has spent 15 years building digital businesses from the ground up. In 2016, he launched Smarter Loans and grew it to Canada's #1 financial comparison platform with over 2 million annual visitors. Since then, he's founded LoanIQ, StaffAI, doiExist.ai, and Tea For Guys - each one a proving ground for the AI-powered growth systems Simplee Digital deploys for clients today.

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Rafael Rositsan

Co-Founder & COO

Rafael has managed tens of millions in ad spend across 15 years - evolving from early Google Ads campaigns to AI-driven performance systems. He architects the paid media, SEO, and content engines that power Simplee Digital's client portfolio, blending deep data expertise with creative strategy honed across finance, e-commerce, fashion, and SaaS.

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The differentiator

Twelve production agents ship with every engagement

Most agencies sell hours. We deploy a fleet. Scribe drafts content, Sentinel QAs it, Amplify distributes it, Apex measures the lift, Cortex briefs leadership - and eight more do the same for prospecting, support, reputation, and partnerships. Each one is owned by you on day one.

Meet the agent fleet