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Simplee Digital
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Our Story

Building What Works Since 2016.

Simplee Digital is an AI-native digital agency in Toronto, co-founded by Vlad Sherbatov and Rafael Rositsan, that builds AI-native websites, runs paid media and deploys custom AI agents for ambitious brands across North America.

Since 2016, we've evolved with every wave of digital marketing, from early SEO and paid media, to launching our own ventures, to deploying AI-powered growth systems for ambitious brands across North America.

Source: Simplee Digital Marketing Inc., incorporated 2016

Our Journey

Every milestone shaped the systems we deploy for clients today.

  1. The Beginning

    Started in digital marketing, building SEO strategies and running paid media campaigns for local businesses across Canada.

  2. Scaling Up

    Grew to managing ad budgets across finance, real estate, and e-commerce verticals.

  3. Smarter Loans Launched

    Built Smarter Loans, a Canadian financial comparison platform, from scratch.

  4. Fintech Expansion

    Expanded into fintech with LoanIQ, facilitating lending volume through intelligent lead distribution.

  5. The AI Pivot

    Doubled down on content automation and AI systems during the pandemic, turning constraints into competitive advantages.

  6. AI Products Go Live

    Built StaffAI and doiExist.ai as internal tools; they worked so well we launched them as standalone products.

  7. Simplee Digital

    Formalized Simplee Digital as a full-service AI-powered growth partner.

  8. Tea For Guys

    Launched Tea For Guys, an AI-native e-commerce brand.

  9. National Scale

    Serving ambitious brands across North America with AI-powered growth systems proven on our own portfolio first.

What We Believe

  • Build First, Advise Second

    We test every strategy on our own brands before recommending it to clients. No theory, just battle-tested systems.

  • Adapt or Die

    From early SEO to social media to AI automation, we've evolved with every shift in the digital landscape since 2016.

  • Results Over Rhetoric

    No decks. No fluff. Just systems that generate leads, revenue, and compounding growth for the brands we work with.

Meet the Founders

No junior account managers. You work directly with the people who've been building since 2016.

Vlad Sherbatov

Vlad Sherbatov

Co-Founder & CEO

Serial entrepreneur, marketer and business operator. Vlad leads growth strategy and AI product development, deploying systems that scale brands from zero to millions.

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Rafael Rositsan

Rafael Rositsan

Co-Founder & COO

Growth architect and performance marketing expert. Rafael builds the paid media, SEO, and content systems that power Simplee Digital's client portfolio, blending data precision with creative strategy.

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The differentiator

Twelve production agents ship with every engagement

Most agencies sell hours. We deploy a fleet. Scribe drafts content, Sentinel QAs it, Amplify distributes it, Apex measures the lift, Cortex briefs leadership, and eight more do the same for prospecting, support, reputation, and partnerships. Each one is owned by you on day one.

Meet the agent fleet

Our Venture Portfolio

We build, own, and operate, proving our strategies work on our own brands first.

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Industries We've Served

  • FinTech
  • E-Commerce
  • SaaS
  • Healthcare
  • Real Estate
  • Fashion
  • Insurance
  • Education

Let's Build Something Together

Book a free strategy call and see what we can do for your brand.

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