Questions
Frequently Asked Questions
Working with us
What does Simplee Digital do?
Simplee Digital is an AI-native digital agency in Toronto, co-founded by Vlad Sherbatov and Rafael Rositsan. We run paid media, SEO and AI visibility for lenders, e-commerce brands and real estate developers, with the same systems we use to grow our own businesses, and we build websites and custom AI agents.
Who do you work with?
Lenders, e-commerce brands and real estate developers in Canada and the United States, plus other businesses in finance, lead generation and local services.
Which services are included?
Paid media, organic and discovery (SEO, content, local, GEO and AI visibility, digital PR), lifecycle and retention, AI systems and agents, analytics and attribution, and web, CRO and custom builds. You pull what you need and scale up and down across categories without juggling vendors.
What does AI do, and what do people do?
Our team, working with yours, defines the brand and narrative, sets strategy and priorities, writes prompts and guardrails, and approves the decisions that matter. The AI layer generates content and creative, pulls reports, deploys and optimizes campaigns, personalizes email, scores leads and drafts outreach. Our people then review outputs, catch drift, tune prompts and measure lift.
Do AI agents replace our team?
No, they support it. Agents handle the repetitive, time-consuming parts of a workflow so your people can focus on strategy, creative work and relationships.
How much does it cost?
Pricing depends on scope. We talk it through on a strategy call and then send a proposal.
How do we get started?
Start with a strategy call. We'll map your current systems, surface the highest-ROI plays, and show you what's possible.
Search and AI visibility
What's the difference between SEO and GEO?
SEO optimizes your content for search engine rankings (Google, Bing). GEO (Generative Engine Optimization) works on getting your brand cited when AI tools like ChatGPT, Gemini and Perplexity generate answers. They need different strategies, and we do both.
How long does SEO take to show results?
SEO is a compounding investment. Ranking improvements usually come first and traffic growth after that, as content authority builds.
Do you guarantee rankings?
No. No ethical SEO provider can guarantee specific keyword rankings, because Google's algorithm weighs many factors. We commit to a systematic, data-driven approach and clear reporting on what moved.
How do you check whether AI tools mention our brand?
Our AI visibility agent asks ChatGPT, Claude and Gemini the questions your buyers ask and records who is named, who is named instead and what to fix. You can also run a free audit on doiExist.ai.
What is the free AI Business Audit?
A full AI audit and strategy for your business: an AI readiness score, competitor positioning, automation opportunities and a growth roadmap. Everyone who requests one gets one, within 5 business days, and a person on our team reviews it before it reaches you.
Paid media and industries
Which ad platforms do you run?
Our core is Google Ads (Search, Shopping, Display, YouTube) and Meta (Facebook and Instagram). We also run programmatic, TikTok and LinkedIn campaigns where those channels make strategic sense.
Do you handle creative production?
Yes. Our team produces ad copy, static images and video, and creative testing is built into how we run campaigns.
Do you understand financial compliance requirements?
Yes. Financial marketing is our core specialty, including on our own venture, Smarter Loans, Canada’s loan marketplace. We build compliance into every campaign from day one.
Do you work with Shopify stores?
Yes. Shopify and Shopify Plus are our main e-commerce platforms, and we also work with WooCommerce, BigCommerce and custom builds.
Do we review content before it is published?
Yes. Every piece goes through our quality checks and then to you for approval. Nothing goes live without your sign-off.
Let's Build Something
Ready to deploy AI-native growth systems? Book a strategy call and we'll map the fastest path to results.
Book a Strategy Call