E-E-A-T & YMYL Compliance Checker

Audit your website for Google's Experience, Expertise, Authoritativeness, and Trustworthiness signals.

Your E-E-A-T Score

0/100

YMYL Content

0/4

Experience

Author bylines on all content

Every article or page shows who wrote it - real names, not 'admin' or 'staff'.

Author bio with credentials

Each author has a visible bio describing their relevant qualifications or background.

First-hand experience demonstrated

Content includes personal anecdotes, original research, photos, or hands-on insights.

Case studies or real examples

You showcase actual projects, client work, or documented outcomes.

Expertise

Professional credentials displayed

Certifications, degrees, or industry memberships are visible on the site.

In-depth, comprehensive content

Articles go beyond surface-level - they thoroughly cover the topic with actionable detail.

External citations & references

Content links to authoritative external sources like studies, official data, or industry standards.

Content freshness & update dates

Articles show publish and last-updated dates, and outdated content is refreshed.

Authoritativeness

Detailed About page

Your About page explains your mission, team, and why visitors should trust you.

Media mentions or awards

You reference press coverage, partnerships, or industry recognition.

Organization & Person schema markup

Structured data (JSON-LD) tells search engines who you are and what you do.

Quality backlink profile

Other reputable sites link to your content, signaling authority to search engines.

Trustworthiness

HTTPS enabled

Your site uses a valid SSL certificate for secure browsing.

Verifiable contact information

A physical address, phone number, or verified business email is displayed.

Legal pages are clearly accessible from the footer or navigation.

User reviews or testimonials

Real customer feedback is visible, ideally with names and context.

About This Tool

Google's E-E-A-T framework - Experience, Expertise, Authoritativeness, and Trustworthiness - is central to how content quality is evaluated. This self-assessment checklist helps you audit your website against the key signals that Google's Search Quality Raters look for.

What is YMYL?

"Your Money or Your Life" (YMYL) refers to content that could impact a person's health, financial stability, or safety. Google holds YMYL content to a higher standard - toggle the YMYL checkbox above if your site covers health, finance, legal, insurance, or similar topics to see additional requirements.

Tips

Start with Trustworthiness - HTTPS and contact info are table stakes
Add author bios with real credentials to every piece of content
Link to authoritative sources (studies, government data, industry reports)
Regularly update older content and display "last updated" dates

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