Our venture · E-Commerce
Tea For Guys
Scaling a men's wellness brand through paid ads, SEO, and Amazon.
- Paid Ads
- SEO
- Amazon Optimization
- Influencer Marketing
- Email Marketing
Overview
Tea For Guys, our own men's wellness tea brand, set out to scale beyond organic word-of-mouth. The team implemented a multi-channel growth strategy spanning paid ads, SEO, Amazon, and influencer partnerships.
Program Architecture
Four coordinated channels, each engineered to compound on the others.
01: Pillar
Paid Advertising
Built and scaled full-funnel paid acquisition across Google and Meta. We produced bold, conversion-tested creative across multiple product lines (vitality, energy, GLP-1 support, and fertility), leaning into the brand's masculine wellness positioning with oversized type, high-contrast product shots, and benefit-led hooks. Creative was rotated weekly, audiences were rebuilt on first-party signals, and budgets were shifted daily based on cohort ROAS.
02: Pillar
SEO & Content
Built an organic search engine around real men's wellness intent: testosterone, energy, focus, libido, adaptogens, and ingredient-led queries. Produced editorial-grade articles, ingredient guides, and comparison pages built to rank and convert. Internal linking moved readers from education to product, while technical SEO and schema kept the site fast and machine-readable for both Google and AI search.
03: Pillar
Amazon Optimization
Rebuilt the Amazon presence end to end. Keyword-targeted titles and bullets, conversion-led A+ content with visual ingredient stories, branded product videos in the gallery, and a Sponsored Products + Sponsored Brands campaign structure to capture in-market shoppers. The result: a second revenue stream that didn't cannibalize DTC.
04: Pillar
Influencer & Email
Identified and partnered with credible men's lifestyle, fitness, and wellness creators, prioritizing authentic usage over reach. Layered the influencer flywheel with a full lifecycle email program: welcome series, education flows, abandoned cart, post-purchase, winback, and VIP. Repeat purchase rate and LTV both stepped up without leaning on discounting.
What Made the Difference
The multi-channel approach meant Tea For Guys wasn't dependent on any single platform. By combining paid acquisition with organic search and marketplace optimization, the brand built a sustainable growth engine with multiple revenue streams.
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