Client · Lenders
Paid media for an Ontario MCA lender
Results from our work for an Ontario MCA lender, each with the period it covers.
Results
Google Ads cost per lead down about 25% on flat spend.
Sep 2026 vs Aug 2026
The share of Google clicks that became leads rose from about 11% to about 18%.
Sep 2026 vs Aug 2026
Cost per completed application down about 13%.
Sep 2026 vs Aug 2026
Meta's first month produced leads at about half the Google cost per lead.
Sep 2026
About 1 in 5 site sessions was automated traffic, removed before reporting.
Sep 2026
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