Client · Lenders
Email program for a Canadian business lender
Results from our work for a Canadian business lender, each with the period it covers.
Results
Email's share of the lender's site applications rose from about 6% to about 16%.
Sep 2026 vs Jul 2026, calendar months
One plain comparison email brought more applications than a seasonal promo that ran three times as long.
Sep 15 to Oct 9, 2026
A direct offer to people who clicked but never applied drew about 12 times the click rate of the full-list promo.
Sep 30 to Oct 9, 2026
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