Social Media Marketing

Effective social media strategy not only drives sales, but improves your customer service and reputation, which is so critical in the digital space. Like other digital channels, it is highly measurable and plays a key role in any marketing strategy. 

OUR APPROACH: 

1. Develop solid strategy - understand what your competitors are doing, what the industry leaders are doing, and the right position to take in order to succeed. Content strategy, distribution tactics, audience research, key metrics and detailed execution plan are all part of this step. 

2. Develop great content - videos, photos, articles, infographics, webinars, e-books and much more. The purpose is to bring value to the user and enhance their life. Don't worry, we know what content really takes off on social media. 

3. Distribute this content - content is useless if nobody sees it. Thankfully, we know how to use the internet to make our content go viral. 

4. Manage community - social media is a two-way street and needs to be treated as such. It is a customer service tool just as much as it is a marketing tool - we make sure your brand always has its best foot forward when dealing with customers and prospects online. 

5. Measure results & optimize - if you aren't getting a positive return on your social media investment then one of two things are happening. Either you aren't doing it right, or you don't know how to measure what you're doing. We help with both.