Name
*
First Name
Last Name
Company Name
*
Email Address
*
Phone
*
(###)
###
####
Business Address
Please let us know your physical address/head office. If you have multiple locations, please list them here.
Social Media Profiles
Please list the links to all your business social media profiles
Service Area
*
Which geographical areas do you operate in?
Competitors and companies of interest
Please list any direct and indirect competitors, and other companies that you want us to analyze. If there are any specific things you've been wondering about your competitors, please let us know here and we will address it.
Products and Services
Please list your products and services that you offer, in order of priority for your business.
Target Audiences
Please list who you are currently trying to target, in order of priority
Desired Keywords
Please list a few keywords that you would love to be ranked #1 when someone is searching for it on Google. This will help us steer our in-depth keyword research.
Value Proposition, Differentiators, Competitive Advantages
Please indicate your key value proposition, what makes your company different. Any competitive advantages you have over other similar companies. What gap or missing part are you filling in your industry?
Key Marketing Messaging
If you've already defined key marketing messaging, slogans, taglines, etc. that you want to stay consistent in any ads, please list them here.
Messaging to Avoid
If there are specific phrases, messages or words you want to AVOID in any creative ads, or content on the site, please list them here.
Average Sale Amount
Please indicate what your average (expected) sale amount is for your key products. Please indicate if it is typically a one-time sale, or a recurring sale (i.e. monthly subscription)
Profit Margin
On average, what is the profit margin/net profit on a single sale/transaction
Lifetime Customer Value
If available, what is your lifetime customer value, or expected lifetime customer value. If it helps, please express it on an annual basis. For example, if a single transaction generates total profit of $100, and on average a customer buys from you 4 times a year, then your annual value from one customer is $400.
Customer Acquisition Volume
How many customer are you currently acquiring per month?
Customer Acquisition Sources
What are you main sources of customer acquisition right now, both online and offline
Customer Acquisition Cost
What is it costing you currently to acquire a new customer online?
Preferred Customer Acquisition Cost
What are you currently comfortable spending on marketing efforts in order to acquire 1 new customer? Typically, this amount is lower than the lifetime value of a customer, but can often be higher than the profit on a single/initial transaction.
Other Business Economics We Should Know
Please let us know any other important information about your business model and economics that we should know, in order to maximize the value you receive from marketing efforts
