Paid Media for an Ontario MCA Lender | Simplee Digital
URL: https://simplee.digital/case-studies/paid-media-for-an-ontario-mca-lender

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# Paid media for an Ontario MCA lender
Results from our work for an Ontario MCA lender, each with the period it covers.
* Paid media (https://simplee.digital/services/paid-advertising-page)

LendersOntario MCA lenderPaid media

## Results
* 
Google Ads cost per lead down about 25% on flat spend.
Sep 2026 vs Aug 2026
* 
The share of Google clicks that became leads rose from about 11% to about 18%.
Sep 2026 vs Aug 2026
* 
Cost per completed application down about 13%.
Sep 2026 vs Aug 2026
* 
Meta's first month produced leads at about half the Google cost per lead.
Sep 2026
* 
About 1 in 5 site sessions was automated traffic, removed before reporting.
Sep 2026

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