Email for a Canadian Business Lender | Simplee Digital
URL: https://simplee.digital/case-studies/email-program-for-a-canadian-business-lender

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# Email program for a Canadian business lender
Results from our work for a Canadian business lender, each with the period it covers.
* Digital marketing for financial brands (https://simplee.digital/services/digital-marketing-for-financial-brands)

LendersCanadian business lenderDigital marketing for financial brands

## Results
* 
Email's share of the lender's site applications rose from about 6% to about 16%.
Sep 2026 vs Jul 2026, calendar months
* 
One plain comparison email brought more applications than a seasonal promo that ran three times as long.
Sep 15 to Oct 9, 2026
* 
A direct offer to people who clicked but never applied drew about 12 times the click rate of the full-list promo.
Sep 30 to Oct 9, 2026

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