A condo launch is won in the 90 days | Simplee Digital URL: https://simplee.digital/blog/pre-construction-launch-90-days * Home (https://simplee.digital/) * /Blog (https://simplee.digital/blog) * /A condo launch is won in the 90 days before the... Blog · 4 min read # A condo launch is won in the 90 days before the sales centre opens By Simplee Editorial Team. Reviewed by Rafael Rositsan · Published November 11, 2026 · Updated November 11, 2026 Sources checked November 9, 2026 · Methodology (https://simplee.digital/ai-visibility-benchmark/methodology) Blog In Ontario, a buyer of a new condo unit can cancel for any reason within 10 days of getting three documents (Condominium Authority of Ontario, Condo Guide, p. 9 (https://www.condoauthorityontario.ca/wp-content/uploads/2023/09/Ontarios-Condominium-Buyers-Guide_CAO.pdf)). They are the signed agreement, the disclosure documents and the Condo Guide. ## Key figures * We recommend 6 steps in the 90 days before a pre-construction launch in Ontario, where buyers can cancel within 10 days (CAO Condo Guide, October 2023). * In Ontario, a buyer of a new condo unit can cancel for any reason within 10 days of receiving three documents (CAO Condo Guide, p. 9, October 2023). * On at least 87% of 392 which-provider questions across 58 audits of real estate businesses, April to October 2026, AI engines skipped the business (Simplee Digital first-party data, doiexist.ai). * At least 49% of 59 real estate businesses audited from April to October 2026 were never named by ChatGPT, Claude or Gemini (Simplee Digital first-party data, doiexist.ai, n=59). That window is where launch marketing meets the sale, because a buyer who signed in a rush can still walk away. We think developers spend on launch week and starve the 90 days before it, when the registrant list is built and the facts buyers will check are put in place. This is the order we recommend, from 90 days out to the end of the cooling-off period. ## Day 90: put the project's facts on one plain page We think buyers now ask an AI engine to shortlist builders before they visit a sales centre. So we checked how often engines name the business at all. In our free AI visibility audits of 59 real estate businesses from April to October 2026, "which [provider] should I choose" was asked 392 times across 58 of them. It failed at least 87% of the time (Simplee Digital first-party data, doiexist.ai, April to October 2026). At least 49% of the 59 were never named by ChatGPT, Claude or Gemini (n=59, April to October 2026). The method, and the full question breakdown, are in our audit of 59 real estate businesses and on our methodology page (https://simplee.digital/ai-visibility-benchmark/methodology). An engine can only repeat a fact it can read. Put the builder, site, unit mix, occupancy window and deposit structure on one page, as text rather than inside images or brochures, and keep the wording identical everywhere it appears. ## Days 90 to 75: date every registration and ask for express consent A registration is an inquiry. Canada's anti-spam law lets you email after an inquiry for six months (S.C. 2010, c. 23, s. 10(10)(e) (https://laws-lois.justice.gc.ca/eng/acts/E-1.6/page-2.html)), and a long pre-launch can outlast that, as our notes on consent checks for lenders explain in more detail. So ask for express consent on the form, in its own unticked box, and store the date of each registration. A list without dates is a list you cannot safely email at launch. ## Days 75 to 30: send one useful thing at a time Registrants go quiet when the only message is "coming soon". Floor plans as they are finalised, the neighbourhood, the builder's past projects and the deposit schedule each make a better reason to open an email. Each message should answer a question a buyer would otherwise put to an engine, which is also what makes the project page worth citing. ## Days 45 to 14: brokers get the same facts a day early If co-operating brokers are part of the launch, give them the same fact page a day before the public sees it, and put their incentives in writing. When the broker's answer, the engine's answer and the project page agree, the buyer stops checking. ## Launch day: the three documents go over together The 10 days start from the later of the three documents (Condo Guide, p. 9 (https://www.condoauthorityontario.ca/wp-content/uploads/2023/09/Ontarios-Condominium-Buyers-Guide_CAO.pdf)). Handing them out on different days only moves the start, so hand all three over at signing and record the date, and everyone knows when the period ends. ## Days 1 to 10: help the buyer read instead of chasing a signature The cooling-off period exists so the buyer can read the documents. Send one message that walks through the disclosure statement and offers to answer questions; it does more than a deadline reminder. A rescission in the window costs more than a slower sale, and pressure in those 10 days tends to produce the buyers who use them. ## The registrant list and the follow-up decide the release The registrant list built in the 90 days before launch decides the first release. The follow-up inside the 10 days decides how much of it holds, and every other line in a launch plan serves one of those two. For how real estate businesses fare in AI answers more broadly, see our audit of 59 real estate businesses. ## Our real estate figures cover more than developers Our audit figures cover real estate businesses of every kind, not developers alone, and most of the 59 audits in that sample ran on our earlier audit pipeline. We are unsure how far the share differs for developers, and will publish that cut once it has enough audits. The Condo Guide we cite was last updated in October 2023. Buyers should check the current version with the Condominium Authority of Ontario. Source: Condominium Authority of Ontario, Ontario's Residential Condominium Buyers' Guide (last updated October 2023), page 9, opened 2026-10-19; Canada's Anti-Spam Legislation, S.C. 2010, c. 23, s. 10(10)(e), Justice Laws Website (current to 2026-09-30), opened 2026-10-19. Methodology (https://simplee.digital/ai-visibility-benchmark/methodology) Source: Simplee Digital first-party data, from doiexist.ai audits (59 audits, April 8 to October 19, 2026). Brand-free recompute (view blog.verify_brandless, group Real estate and property) of the benchmark export, pulled 2026-11-09. Methodology (https://simplee.digital/ai-visibility-benchmark/methodology) ## Frequently asked questions How long is the cooling-off period for a new condo in Ontario?+ A buyer of a new condo unit in Ontario has 10 days to cancel the purchase agreement for any reason. The Condominium Authority of Ontario's Condo Guide sets this out on page 9, citing section 73 of the Condominium Act. When does the 10-day cooling-off period start?+ It starts on the later of the dates the buyer receives the signed agreement of purchase and sale, the disclosure documents and the Condo Guide. Handing all three over together at signing gives everyone the same end date. Can a developer email people who registered for a project?+ A registration is an inquiry, and Canada's Anti-Spam Legislation lets a business email someone for six months after an inquiry. To keep emailing past that, the developer needs express consent, best asked for in its own unticked box on the form. What should a pre-construction project page include for AI search?+ It should state the builder, the site, the unit mix, the occupancy window and the deposit structure as plain text. Keeping that wording identical everywhere the project appears gives AI engines the same facts to repeat. ## Let's Build Something Ready to deploy AI-native growth systems? 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